Santa Ynez Valley, California - Platinum Performance, Inc. has been named the Official Sports Nutrition Company of the United States Equine Federation (USEF). Platinum Performance is also onboard as the Title Sponsor of the Platinum Performance/USEF Show Jumping Talent Search Program.
"As the Official Sports Nutrition Company of the USEF, Platinum Performance has the opportunity to increase awareness about the importance of proper nutrition in equine health and performance," says Platinum Performance co-founder and President Mark Herthel.
The Show Jumping Talent Search Program is a demanding competition that attracts the nation's top juniors and young riders who then must qualify for the Finals. The Finals are open to U.S. citizens 21 years old and younger who have qualified by placing in regional USEF Show Jumping Talent Search Program classes. Riders are required to demonstrate that they fully understand and can successfully solve problems presented to them as they compete in four varied and difficult phases.
Herthel enthusiastically supports his company's new partnership with USEF. "The Show Jumping Talent Search Program is an excellent complement to our Feeding for the Future program," says Herthel. "Like the USEF, Platinum Performance recognizes that young riders are the future of equestrian sports, and will play key roles in ensuring lifelong health for the horse. This partnership helps us inform young riders about how their feeding choices today can influence the health and performance of their horses in the future."
Founded in 1996, Platinum Performance Inc. manufactures highly effective preventive, sports medicine and therapeutic nutritional products for companion animals, horses and humans. To order products or learn more, call 866/553-2400 or visit www.platinumperformance.com. | 
